Sticky Lawyers

As an attorney, how do you build trust so your clients stick to you? Do your unique areas of focus, contributions to the community, what you do outside the law, or your background make you stand out? How do you channel your strengths and talents in ways that deliver powerful results and leave lasting impressions?

Host John Reed talks with real lawyers who share stories about how they got sticky and what they've done to set themselves apart from the competition.

Recent Episodes

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Oct. 30, 2025

Still Sticky: FAA Lawyer Chris Jennison Returns to Talk About the Government Shutdown

In this bonus series, we’re catching up with previous guests to hear what makes them “Still Sticky.” We first met Chris Jennison a couple of dozen episodes ago when he told the story of his position as a government attorney with the Federal Aviation Administration, his role as an American Bar As…

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Oct. 23, 2025

An Employment Lawyer Who Brings Wit and Wisdom to the Workplace

Employment law is serious business, but does it have to be? Not according to Leah Stiegler, who elementary school teachers advised "needs self-control" and was warned early in her legal career to stop being the "class clown." Don't get her wrong. Leah appreciates the gravity of many workplace is…

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Oct. 9, 2025

Where Law Meets Music: Cue the Maestro, Esq.

Lawyers are often known for their disciplined approaches to learning the facts of a case, applying the rule of law, and doggedly pursuing outcomes for clients. Accomplished musicians share a similar disciplined and meticulous approach to their crafts. And you might be surprised to learn how many at…

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Sept. 25, 2025

Off the Clock: Understanding the Billable Hour From a Lawyer Who Abandoned It

The billable hour has been the dominant pricing model in legal practice for decades, but it wasn't always this way—and it was never meant to be permanent. What started as an accountability measurement has evolved into a system that stifles new thinking about client value and often works against…

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Sept. 10, 2025

From Big Law Associate to In-House Counsel to Legal Entrepreneur Reenvisioning ADR

Have you ever heard of an attorney who went from tax attorney to meal kit general counsel to legal innovator and startup founder? Now you have. It’s Sticky Lawyer Shane Mulrooney. Shane’s career has been a series of stepping stones and building blocks; one phase providing a foundation for the ne…

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Aug. 28, 2025

Mic Swap: Sticky Lawyer Stories With John Reed and Laura Khalil

In this special role-reversal episode, Sticky Lawyers host John Reed becomes the interviewee as friend and fellow podcaster Laura Khalil takes control of the microphone to ask the questions. If you’ve ever wondered about the why, how, and who of the podcast, the answers await you. John explains …

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About the Host

John Reed

Founder, Rain BDM

John is the creator and host of Sticky Lawyers and the chief relationship builder at Rain BDM. With a unique background in law, marketing, and sales, he utilizes his particular set of skills to help clients get sticky by distinguishing themselves from the competition and differentiating themselves in the legal marketplace.

Reviews

Love this podcast!

"Sticky Lawyers is a fabulous podcast that provides great practical advice to better your practice and at the same time is so entertaining! John Reed is a fabulous career coach who brings his fun per…"

krgauthier | May 18, 2021

Great Name & Content!

"Love that John decided to start a podcast. I’ve already subscribed. The tone is conversational & friendly. I think it has great information for new attorneys & existing ones who like to continuously…"

Silvia294 | June 21, 2021

Fun & Informative

"Sticky Lawyers is entertaining and always informative when it comes to law practice differentiation and the power of branding. Keep up the good work John Reed and the BDM team!"

John Cornwell | Aug. 10, 2021

Lawyers making a difference

"So entertaining. Host John Reed cleverly and compassionately uses his attorney questioning skills to guide his lawyer guests into revealing their passions for making the world a better place for e…"

Marlene Lavallee | Jan. 24, 2022

Education about Shariah

"Fascinating interview—candid discussion of Shariah and associated commonly held misconceptions. Great explanation of the commonalities of and differences between Islamic and American laws."

AMT … | July 10, 2023

Interesting Stories

"Lawyers get a bad wrap, but this podcast proves they are human just like the rest of us. The host does a nice job getting guest to share stories about the events and influences that make effective la…"

nj49770 | Aug. 3, 2021

I’ve been schooled.

"Have enjoyed all the Sticky Lawyers episodes and always enjoy the backstories about what leads these niche attorneys to their unique practices. Sumbul’s episode was especially poignant, as she’s allo…"

Lilmonster28 | July 15, 2023

A podcast favorite!

"Always like seeing a new episode of Sticky Lawyers come up on my feed. Even though I’m not a lawyer and rarely interact with anyone in the field professionally, I’m amazed at the wide range of specia…"

Sally | Dec. 16, 2023

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